Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Case study on Nike
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Nike Does It: Embracing Controversy And Deepening Customer Relationships
Nike
Nike and CSR
NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study) - YouTube
Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | CBC News
When bad publicity fuels brand image
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike stock price reaches all-time high after Colin Kaepernick ad - CBS News
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Nike's diversity advert causing a backlash in Japan - BBC News
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Controversy a victory for Nike's admen
Nike shares slip on the heels of Zion Williamson sneaker malfunction
Nike - Advertising or Free Speech
Nike Social Media Policy by Olivia Paul on Prezi Next
